Business Details
Your Trusted Flooring Experts in Canada
Our vision is to provide customers with a pleasant flooring purchasing experience through knowledgeable staff, an appealing warehouse environment, and competitive pricing. With over 50 locations across Canada, each independently owned and operated, we prioritize understanding individual customer needs to recommend suitable flooring solutions. Our in-house inventory ensures immediate product availability, allowing customers to see and feel materials before purchasing. We maintain direct partnerships with North American manufacturers to secure bulk pricing advantages, which we pass directly to customers. Our service extends beyond product selection, offering installation scheduling assistance, product education, and accessory recommendations.As community-integrated businesses, we emphasize local relevance while maintaining national buying power. Our showrooms feature the latest styles in carpet, area rugs, laminate, vinyl, and hardwood options. Customer satisfaction remains our priority through transparent business practices and comprehensive post-purchase support. We continually invest in digital tools like our flooring visualizer to enhance decision-making and maintain industry leadership through innovation.
Services
Carpet
Tile & Stone
Wood Flooring
Laminate
Vinyl
Area Rugs
Decking
Cork Flooring
Flooring Accessories
Highlights and features
- Over 50 locally-owned locations across Canada
- Immediate product availability through in-house inventory
- Competitive pricing from direct manufacturer partnerships
- Knowledgeable staff for personalized flooring recommendations
- Comprehensive post-purchase support including installation assistance
Services
Carpet
We offer comprehensive carpet solutions for residential and commercial spaces. Our inventory includes indoor/outdoor carpet options, carpet tiles, and artificial turf in various patterns and textures. Customers benefit from immediate product availability and expert guidance in selecting appropriate pile types and materials for their specific needs.
Tile & Stone
Our tile and stone flooring selection caters to both functional and decorative applications. We provide floor and wall tiles in multiple surface finishes including glossy, matte, and textured options. Professional consultation helps customers choose appropriate materials for different environments while ensuring proper installation requirements are met.
Wood Flooring
We supply natural wood flooring options in various species and installation methods. Our inventory includes dark and light wood varieties with floating, glue-down, and staple/nail installation systems. Customers receive expert guidance on selecting appropriate wood types based on durability requirements and aesthetic preferences.
Laminate
Our laminate flooring solutions offer durable, cost-effective alternatives to natural materials. Available in multiple wear ratings and color options, these products feature click-locking, floating, and glue-down installation systems. We provide expert advice on selecting appropriate ratings for residential or commercial applications.
Vinyl
We offer residential and commercial vinyl flooring solutions with multiple installation options including click-locking, floating, and loose lay systems. Our inventory includes sheet vinyl and luxury vinyl plank/tile options designed for different traffic environments and moisture conditions.
Questions
What types of flooring do you carry?
We offer carpet, tile, wood, laminate, vinyl, area rugs, decking, and cork flooring options with multiple installation methods and style variations.
Do you have in-stock inventory?
Yes, all our locations maintain in-house inventory for immediate product availability and visual inspection before purchase.
Are your stores locally owned?
Each End Of The Roll location is independently owned and operated while maintaining access to national pricing advantages.
Do you offer installation services?
We provide installation scheduling assistance and product education to ensure proper flooring implementation.
Can I visualize flooring options in my space?
Yes, our free online flooring visualizer tool allows customers to preview different flooring options in their home environment.
Do you offer financing options?
We provide financing solutions for flooring projects through our Floor Now, Pay Later program with simple application process.
