Business Details
Expert Hardwood Flooring Solutions in Rochester
Discover Hardwood Flooring & Design has served Rochester and Western New York for over two decades, specializing in hardwood floor installation, refinishing, and custom design solutions. Our team combines technical expertise with artistic vision to deliver durable, aesthetically pleasing flooring tailored to each client's unique needs. We prioritize quality craftsmanship, using premium materials and advanced techniques to ensure lasting results. Our commitment to customer satisfaction drives every project, from initial consultation to final installation.With extensive experience in both residential and commercial settings, we have built a reputation for reliability and excellence in the flooring industry. Our dedication to staying current with industry innovations allows us to offer cutting-edge solutions while maintaining traditional craftsmanship standards. We take pride in transforming spaces through the natural beauty of hardwood floors, backed by comprehensive aftercare guidance to maintain their longevity.
Services
Hardwood Installation
Floor Refinishing
Custom Design
Floor Repairs
Quality Sales
Highlights and features
- 20+ years of specialized hardwood flooring expertise in Rochester
- Custom design solutions tailored to individual client preferences
- Premium materials and advanced installation/refinishing techniques
- Comprehensive aftercare guidance for floor longevity
- Owner-operated business ensuring direct quality oversight
What people say
A++ service
Reasonable prices
Attention to detail
Thorough process
Expert craftsmanship
Services
Hardwood Installation
We install both raw wood and factory-finished hardwood flooring systems. Our expert technicians ensure proper acclimation and use advanced techniques for seamless installation. Commercial-grade finishes provide lasting durability while maintaining the natural beauty of wood.
Floor Refinishing
Our refinishing process restores worn hardwood floors to like-new condition. Using specialized equipment and premium urethanes, we remove scratches and imperfections while preserving floor integrity. Two finish options allow customization based on usage requirements and aesthetic preferences.
Custom Design
We create unique flooring patterns and designs tailored to client specifications. From border inlays to geometric patterns, our designers collaborate with clients to develop distinctive floorscapes that enhance architectural features and interior decor schemes.
Floor Repairs
Our repair services address localized damage including water damage, scratches, and structural issues. We match existing wood species and finishes to ensure seamless integration with minimal disruption to surrounding flooring.
Quality Sales
We offer a curated selection of premium hardwood flooring products and maintenance supplies. Our showroom features Glitsa Clean and Pallmann cleaning kits, protective finishes, and specialized tools for ongoing floor care and preservation.
People
Stephan Sykes
Owner/Operator
Stephan Sykes, a lifelong Rochester resident, has managed operations at Discover Hardwood Flooring for 17 years before becoming owner in 2022. His hands-on approach and commitment to quality craftsmanship ensure exceptional results for every client.
Questions
What hardwood flooring services do you offer?
We provide complete hardwood flooring solutions including installation of raw and factory-finished wood, refinishing existing floors, custom design, repairs, and premium flooring sales.
Do you serve areas beyond Rochester?
While based in Rochester, we serve all of Western New York with professional hardwood flooring installation and refinishing services.
How should I maintain my new hardwood floors?
We provide detailed care instructions including cleaning protocols, humidity control (35-50% RH), furniture protection, and recommended cleaning products for optimal floor longevity.
What makes your refinishing process different?
We use commercial-grade waterborne and oil-based urethanes with specific curing timelines (7-30 days) and offer buffing/recoating services every 2-4 years to extend floor life.
