Business Details
23 Years
experience
Your Trusted Hardwood Flooring Experts in Minneapolis
As pioneers reshaping the flooring industry since 2003, we offer a distinctive range of traditional and luxury flooring brands. By partnering directly with homeowners, builders, and designers, we provide expert guidance at every project stage, ensuring seamless execution. Our showrooms and educational resources empower clients with knowledge about optimal flooring solutions. We are committed to revolutionizing industry perceptions through transparency, quality, and customer-centric service. Our nationwide reach combines local expertise to deliver factory-direct pricing without compromising on craftsmanship or client satisfaction. 
Services
Solid Hardwood
Engineered Wood
Cork Flooring
Luxury Vinyl
Laminate Flooring
Floor Care
Installation Services
Design Consultation
Product Sourcing
Showroom Services
Details
- Year established: 2003
Highlights and features
- We offer 20+ years of expertise in hardwood flooring solutions
- Our nationwide reach combines local market expertise
- We provide factory-direct pricing with no hidden fees
- Our team includes certified flooring specialists
- We guarantee project completion within quoted timelines
What people say
Knowledgeable staff
Prompt service
Beautiful results
Competitive pricing
Professional installation
Services
Solid Hardwood Flooring
Natural wood flooring crafted from solid timber planks. Offers timeless elegance with options in oak, maple, and exotic species. Enhances property value while maintaining temperature consistency underfoot.
Engineered Wood Flooring
Multi-layer construction with real wood veneer for stability. Resists humidity changes while maintaining authentic wood appearance. Ideal for basements and moisture-prone areas.
Luxury Vinyl Flooring
Waterproof synthetic flooring mimicking natural materials. Features advanced wear layers for durability. Suitable for high-traffic commercial and residential spaces with easy maintenance.
Floor Installation
Expert installation services for all flooring types. Includes subfloor preparation, precise measurements, and finishing touches. Ensures optimal performance and longevity of flooring investments.
Design Consultation
Personalized design guidance matching flooring to interior aesthetics. Offers sample boards for color and texture evaluation. Helps visualize final results before purchase.
People
Winston
President
Industry leader with 20+ years of flooring expertise. Specializes in product sourcing and business development. Known for personalized client approach and market knowledge.
Christian
Sales Manager
Certified flooring specialist with 15 years of experience. Focuses on client education and solution-based selling. Recognized for exceptional customer service and project management skills.
Jim
Project Manager
Oversees installation projects with precision and efficiency. Ensures timely completion while maintaining quality standards. Provides technical expertise for complex flooring applications.
Andrew
Marketing Director
Develops educational content and market strategies. Focuses on industry trends and customer needs. Drives brand awareness through digital and community engagement.
Joe
Operations Manager
Manages inventory and logistics with 18 years of supply chain experience. Ensures timely delivery of products while maintaining quality control standards.
Questions
What flooring options do you offer?
We provide solid hardwood, engineered wood, luxury vinyl, cork, and laminate flooring options from premium brands.
Do you serve areas outside Minneapolis?
While based in Minneapolis, we offer nationwide shipping and flooring solutions adaptable to various climates.
Can I see samples before purchasing?
Yes, our showrooms provide sample boards for all flooring options to evaluate color and texture in your space.
How long does installation take?
Most residential installations complete within 1-5 days depending on project size and complexity.
What makes your flooring durable?
We source from premium brands using precision milling and quality control for long-lasting flooring solutions.
Do you work with builders and designers?
Yes, we collaborate with professionals to meet project specifications and provide bulk pricing options.
